An Interview with Mr. Nguyen Thanh Tan – President of BrainMark Vietnam
After Vietnam joined the WTO, what do you comment on the national branding activities of our country compared to before?
What most of us realize is that after Vietnam joined the WTO, we were well aware that the national competition environment has changed a lot. The national competitive environment changes in the way that global consumers as well as domestic consumers will have more opportunities to choose, thus forcing us to create new vitality for the national brand.
CafeLand – A branded real estate project will make your business more convenient. However, it is not easy to build a sustainable brand. If doing wrong, the owner go to bankrupt. For this issue, Reporter CafeLand had a brief exchange with Mr. Nguyen Thanh Tan, Brand Consultant, Director of BrainMark Consulting.
As CEO, Rarely does Nguyen Thanh Tan sits in his office. He is always “wandering” to other companies … or teaching about marketing, branding. His beginning day is usually to starts with the latest updates of the partners. That is understandabl, as he is CEO of BrainMark, which specializes in marketing consultancy, marketers and marketing training.
Attending the workshop, there were 4 famous speakers: Nguyen Thanh Tan – President of Institute of International Management and CEO of BrainMark, Mr. Ma Thanh Danh – Deputy General Director of KDC, Ms. Thai Van Linh – Director VinaCapital Fund Management& Operations and Ms. Le Thi Thanh Lam – Deputy General Director of Saigon Food
Restructuring the company is best when it is growing because after growing will usually be the downturn of growth, however, few people do this, people often ‘sleep on the victory’.
According to Nguyen Thanh Tan, Strategic Director of BrainMark: There is no specific formula for organizational structure, and there is also no optimal structure as welll, each structure has its own advantages and disadvantages
In fact, when the cost reduction is in need, many business owners think of reducing the budget for marketing. According to Master Nguyen Thanh Tan – Director of Brainmark Vietnam Consulting Company, Brand Manager of Sai Gon Businessman Club, this point of view needs to be reviewed, especially when businesses need to sell goods, should continue dealing with customers or needs to understand the needs of customers …